Jag’s 2005 design team brings a fresh and unique perspective to the Jag range but the wear-it-anywhere and wear-it-your-way elements of Jag’s original style philosophy remain. Jag’s ability to take denim from the beach in Bondi to the red carpet in Cannes is part of the magic of the fabric and the allure of the brand. Jag is about denim you can live in.

Since 2001 Jag has been owned by the Brisbane-based Colorado Group, an Australian footwear business with a 135-year heritage. Jag’s unique base cloths are often sourced from overseas markets like Japan and Turkey and our designers are no strangers to the fashion scene in Milan, New York or Paris but our whole range is designed in Australia.

If you’ve visited a Jag store lately you may have been greeted with a fresh new look. With the evolution of our product, we’re also taking the opportunity to update our stores and we’re looking forward to introducing you to our new seasonal ranges in bright new spaces to be unveiled nationally over the coming year.

Denim and the Jag brand have definitely come a long way since the 70’s but some things don’t change. Denim is still a wardrobe essential – inexorably linked with music, fashion, individuality and energy – and Jag is still a great Australian denim brand.

We are ecstatic to have Alessandro Sorbello join us as our featured reviewer of selected factory outlets and his Reviews of Factory Outlets can be seen here.  Alessandro has always been interested and involved with Fashion having spent some time on the catwalk and over the past 15 years has been heavily involved in the Factory Outlet Industry in Australia and Europe. On the right you can see him being interviewed on Australian Television discussing the growth of Factory Outlets as he opens the first purpose built factory outlet in Brisbane. 

Are you new to the world of Factory Outlets? Still getting your grounding on what its all about - read the  guide on What is a Factory Outlet and how it can help you to save thousands of dollars each year!